May 30, 2008

The Hardest Team To Make

The Olympics are the ultimate celebration of sport and culture. Preceding the 29th Summer Olympics, Eugene, Oregon will host America’s best athletes as they compete at the USATF Olympic Trials starting June 27th, 2008. NBC and Nike will introduce America to these athletes as they compete for a spot on The Hardest Team to Make. Character collaborated with Nike to create limited edition athlete posters, as well as event and retail graphics.

May 12, 2008

Nike Unveils Chinese Uniforms in Beijing, China

Nike President and CEO Mark Parker and 22 Chinese Federations, including basketball star Yi Jianlian, unveiled their uniforms at China’s famed Tai Miao, the ancestral temple east of the Forbidden City. Character collaborated with Nike Asia Pacific to design the event space, which included red carpet courtyard and product display system.

April 01, 2008

Eric Carle Number Flashcards

Published by Chronicle Books in March of 2008, Eric Carle’s Number Flashcards hits stores. As part of a series of products featuring Eric Carle’s distinctive illustrations, Character designed the boxed set containing cards that are durable enough for play and decorative enough to hang on the wall.

March 04, 2008

Nike and Apple bring iPod to a Gym Near You

Nike and Apple announce that they are working with equipment manufacturers and health clubs to allow members to plug their iPod Nano directly into cardio equipment to track workouts and upload the information to the Nike+ website. Character teams up with Nike to design the identity system and event graphics for Nike+ Gym.

November 05, 2007

Introducing Android

Leading technology and wireless companies, including T-Mobile, Motorola, and Google, Inc, join forces to announce the development of Android, the first truly open and comprehensive platform for mobile devices. Character partnered with Android to design the brand identity.

November 01, 2007

Gym to Life, Nike Women Asia Pacific

Nike Asia Pacific launches its women’s spring 2008 collection in Beijing, China. Character collaborates with Nike Women Asia Pacific to design the graphics, signage and merchandising displays for the two-day regional media event and interactive media session.

August 01, 2007

Levi’s, The World’s First Blue Jean, Re-Invigorated

Levi Strauss & Co. has been the innovation leader in apparel since 1873, the year they created the world’s first blue jean. Since August of 2007, Character has been collaborating with Levi’s to re-invigorate their retail brand presence. From packaging, to in-store signage, Character has been working with Levi’s to create a seamless experience between the Men’s, Boy’s, Women’s and Junior lines.

March 20, 2007

Character Helps Re-launch Restoration Hardware

Restoration Hardware, one of the leading home furnishing companies, partners with Character to revamp its brand across all channels, from catalog, retail stores, to website. The first re-branded mail order catalog landed in homes in the spring of 2007. Soon after, the retail stores and website followed suit under Character’s art direction and design.

October 22, 2006

Go the Distance: Nike Women’s Marathon

Held annually in San Francisco, Nike Women’s Marathon is the largest women’s full and half marathon in the US. A race to benefit the Leukemia and Lymphoma Society, it draws an average of twenty thousand participants. Character collaborated with Nike to design all event collateral, signage and materials.

February 23, 2006

Character Speaks at AIGA

The three Character partners, Ben Pham, Patricia / Tish Evangelista and Rishi Shourie, were guest speakers at the American Institute of Graphic Arts, Utah Chapter. Held at the Salt Lake Art Center, the auditorium was filled to capacity for the lecture held on February 23, 2006.