February 01, 2010

Don’t Think. Run.

Every spring, runners kick off the year with a renewed passion for running. For spring 2010, Character collaborated with Nike to launch the running brand’s newest and lightest shoe, the Nike LunarElite+. Designed specifically with the NikeTown New York store in mind, Character designed a retail system inspired by flyers and the Brooklyn Bridge in celebration of urban running.

January 20, 2010

A Cause for Design

Character introduces Things Out of Character, a line of limited edition prints benefitting charity. Proceeds for the sales of the sixteen posters will be donated to Doctors Without Borders, an international medical humanitarian organization that provides aid in nearly 60 countries, including Haiti.

December 16, 2009

Flashback

Just like Hammer pants, everything comes back in style. Viction:ary’s Flashback: Retro Design In Contemporary Graphics showcases evocative designs from around the globe, including Character's, that embrace past decades with works that ooze nostalgia.

December 01, 2009

Colour Mania

A celebration of the international power of color in visual communication, Colour Mania, published by Viction:ary, features Character alongside an eclectic group of designers.

November 12, 2009

Character is Hung Up

Character designed a one-of-a-kind skateboard deck as part of San Francisco AIGA’s Fall Gala, entitled “Hung Up.” AIGA San Francisco invited local artists and designers to contribute custom skate decks, which were auctioned off at the end of the gala.

June 03, 2009

Levi’s, Less is More

For Levi’s Fall 2009 packaging launch, Character set out to create an eco-friendly system, which minimizes the number of paper items per garment. In partnership with Levi’s, Character designed a new packaging system with the goal of reducing environmental impact and cost, for the Men’s, Boys, Misses, Juniors and SilverTab segments.

April 03, 2009

Be Transformed

For Nike Women’s Training-Asia Pacific Spring 2009 media event, Character focused on the physical and personal transformative power of training. Taking technology cues from Nike’s Sister One shoe, Character’s design for the space and environmental graphics utilized the footwear’s multi-dimensional diamond movement and flywire structure.

November 03, 2008

No Ordinary Calendar

In collaboration with Chronicle Books, Character designs Eric Carle’s Dream Snow Pop-Up Advent Calendar. Based on the best-selling Christmas story Dream Snow by Eric Carle, the calendar unfolds to reveal an intricate pop-up Christmas tree surrounded by presents. Each window reveals a new decoration to add to the scene.

May 30, 2008

The Hardest Team To Make

The Olympics are the ultimate celebration of sport and culture. Preceding the 29th Summer Olympics, Eugene, Oregon will host America’s best athletes as they compete at the USATF Olympic Trials starting June 27th, 2008. NBC and Nike will introduce America to these athletes as they compete for a spot on The Hardest Team to Make. Character collaborated with Nike to create limited edition athlete posters, as well as event and retail graphics.

May 12, 2008

Nike Unveils Chinese Uniforms in Beijing, China

Nike President and CEO Mark Parker and 22 Chinese Federations, including basketball star Yi Jianlian, unveiled their uniforms at China’s famed Tai Miao, the ancestral temple east of the Forbidden City. Character collaborated with Nike Asia Pacific to design the event space, which included red carpet courtyard and product display system.

April 01, 2008

Eric Carle Number Flashcards

Published by Chronicle Books in March of 2008, Eric Carle’s Number Flashcards hits stores. As part of a series of products featuring Eric Carle’s distinctive illustrations, Character designed the boxed set containing cards that are durable enough for play and decorative enough to hang on the wall.

March 04, 2008

Nike and Apple bring iPod to a Gym Near You

Nike and Apple announce that they are working with equipment manufacturers and health clubs to allow members to plug their iPod Nano directly into cardio equipment to track workouts and upload the information to the Nike+ website. Character teams up with Nike to design the identity system and event graphics for Nike+ Gym.

November 05, 2007

Introducing Android

Leading technology and wireless companies, including T-Mobile, Motorola, and Google, Inc, join forces to announce the development of Android, the first truly open and comprehensive platform for mobile devices. Character partnered with Android to design the brand identity.

November 01, 2007

Gym to Life, Nike Women Asia Pacific

Nike Asia Pacific launches its women’s spring 2008 collection in Beijing, China. Character collaborates with Nike Women Asia Pacific to design the graphics, signage and merchandising displays for the two-day regional media event and interactive media session.

August 01, 2007

Levi’s, The World’s First Blue Jean, Re-Invigorated

Levi Strauss & Co. has been the innovation leader in apparel since 1873, the year they created the world’s first blue jean. Since August of 2007, Character has been collaborating with Levi’s to re-invigorate their retail brand presence. From packaging, to in-store signage, Character has been working with Levi’s to create a seamless experience between the Men’s, Boy’s, Women’s and Junior lines.

March 20, 2007

Character Helps Re-launch Restoration Hardware

Restoration Hardware, one of the leading home furnishing companies, partners with Character to revamp its brand across all channels, from catalog, retail stores, to website. The first re-branded mail order catalog landed in homes in the spring of 2007. Soon after, the retail stores and website followed suit under Character’s art direction and design.

October 22, 2006

Go the Distance: Nike Women’s Marathon

Held annually in San Francisco, Nike Women’s Marathon is the largest women’s full and half marathon in the US. A race to benefit the Leukemia and Lymphoma Society, it draws an average of twenty thousand participants. Character collaborated with Nike to design all event collateral, signage and materials.

February 23, 2006

Out Of Character

The three Character partners, Ben Pham, Patricia / Tish Evangelista and Rishi Shourie, were guest speakers at the American Institute of Graphic Arts, Utah Chapter. Held at the Salt Lake Art Center, the auditorium was filled to capacity for the lecture held on February 23, 2006.