Sephora Holiday Campaign
Working in partnership with Sephora’s internal creative teams, Character was tasked with developing Sephora’s "Dare To Play" Fall Campaign, featuring the SEPHORA COLLECTION line of products. The brief was simple. The campaign had to stand out in the highly competitive makeup retail environment, promote Sephora's Fall line of products, and strike a chord with Sephora’s current audiences.
Character developed a series of striking icons made up of signature SEPHORA COLLECTION products that showcased a Fall color palette. Character used the icons to create a variety of window banners and in-store retail displays. Sephora's internal teams took the direction beyond the retail environment, integrating the icons across a myriad of other applications.