Jordan 365 Graphic

To strengthen the Jordan brand at indirect Nike locations, Character was tasked with creating a series of in-store graphics that would live within the retail environment through all seasons, 365 days a year. In response, Character created a series of powerful black-and-white images featuring high-profile Jordan athletes: Dwayne Wade, Carmelo Anthony and Chris Paul. Each athlete composition was arranged to represent one of the three pillars of the Jordan brand—power, agility, and flight.

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