The Hardest Team to Make

The Olympics are the ultimate celebration of sport and culture. For the 2008 USATF Olympic trials, Character collaborated with Nike in creating limited edition athlete posters, event and retail graphics as the athletes compete for a spot on The Hardest Team to Make.

NikeWomen

Working with Nike as a creative partner since 2004, Character has developed packaging, collateral material, channel marketing campaigns, in-store and event graphics for the US and Asia Pacific NikeWomen Brands.

Kohler

As Kohler’s creative partner, Character was tasked with taking the brand’s notions of craftsmanship and quality, of family roots and company heritage, and creating a modern context for carrying the name forward. The challenge was repositioning the well-established brand as more than just a company that creates dependable bath products but create relevancy for a new generation of home-buyers.

Restoration Hardware

Restoration Hardware is one of the leading purveyors of premium home furnishings. In 2007, Character partnered with Restoration Hardware to rebrand the company. Starting with the mail order catalog, which Character art directed and designed, the partnership has extended to Restoration Hardware’s in-store signage, collateral and website.

Android

Character designed the brand identity system for Android, a company that develops a complete set of software for mobile devices — operating system, middleware and key mobile applications.